As a licensed psychologist in Ontario, Canada, Dr. Friesen's official areas of practice include working with children, adolescents, adults, and seniors in the areas of clinical psychology, clinical neuropsychology, and forensic/correctional psychology. His training and experience cross a broad spectrum of psychological difficulties including working with individuals with anxiety, depression, personality disorders, dementias (e.g., Alzheimer’s disease), brain injuries (from sports concussion to severe traumatic brain injuries), and those involved in the criminal justice system (i.e., offenders of all types). He has worked clinically in a university psychology clinic, psychiatric hospital, rehabilitation hospital for those with acquired brain injuries, geriatric hospital, prison, and in private practices. He believed that to truly understand success and potential, he needed to thoroughly understand and work with people of all types including those who were at their lowest points and those who were not living up to their potential.

Dr. Friesen now primarily focuses on helping high achieving executives, entrepreneurs, police/military personnel, and Olympians/elite/professional athletes who are performing at the highest levels to continuously improve and achieve their potential. He is a Professional Member of the Canadian Sport Psychology Association (i.e., a Sport/Performance Psychologist) and is an Advanced Certified Personal & Executive Coach (ACPEC), certified through the College of Executive Coaching. He is the first and only Canadian to be triple board certified by the only recognized certification body, the Biofeedback Certification National Alliance (BCIA) in Neurofeedback (EEG-Biofeedback), Biofeedback, & Heart Rate Variability-Biofeedback (HRV-B) and is the author of the best-selling self-help book, ACHIEVE: Find Out Who You Are, What You Really Want, & How To Make It Happen.