Lisa Veloce (née Perlmutter) is a mental performance consultant with extensive experience as both a coach and athlete for over 20 years. As an athlete, Lisa represented Western University in cross country running, track & field and rowing and soon after graduating began cycling where she rapidly climbed the Canadian ranks qualifying to represent Canada at the Pan Am Championships within her first year in the sport.

Early in Lisa’s athletic career, she began to appreciate the importance of the psychological aspects of successful performance. This was the beginning of over a decade of research and education which led to the completion of her MSc from the University of British Columbia as part of the Psychology of Exercise, Health, and Physical Activity Lab. Through Lisa’s extensive personal sport and coaching experience, she understands the unique demands athletes face in various sports and competition levels and the dynamic sporting culture that athletes must navigate through to achieve success. Lisa is passionate about developing the best programs possible and is committed to continued research and education in order to share the newest and most effective mental training strategies with her clients.